A2 - Analysis - Let Me In Poster

Let Me In is an American remake of the Swedish film Let The Right One In, and is about a 12-year old boy who befriends a child vampire.

Target Audience

The target audience of Let Me In is more likely to be wider than that of Hatchet, being more of a romantic horror story than a straight-up slasher film. As such, it is more likely to attract a female audience as well as a male audience.

Layout

The poster is fairly simple. It is split down the middle into light and dark sides. On the light side is a hand pushing all five fingers against the split. On the dark side is another hand, drawing in blood with a single finger. It is unclear from the poster alone as to the monster, but from the dual sides and the blood drawing it can be assumed that the monster is something with a split personality, such as a vampire.

Imagery

The imagery of this poster is very plain, being simply two hands placed against walls. This sounds incredibly simple when written down, but actually looks very effective.

Text

There is not much text on the poster, only the name of the film and the director. This poster has the least amount of text out of the three posters featured. The text has been formatted so that when it is over the dark side, it is white, and when it is over the light side, it is black. By mentioning that it comes from the same director as the successful film "Cloverfield", it draws in the fans of director Matt Reeves' previous work.

Conclusion

Overall, this is a very simple but effective poster, and one which is likely to encourage people who see it to look on the internet for more about the film. However, it is unclear from the poster alone what the film is about.