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To gather information about my target audience, I will create a SurveyMonkey to receive feedback from a target audience. This allows me to consider other people's opinions and views, and use them to adapt the idea that I am currently working on. By advertising it on my Facebook and Twitter pages, I gathered more feedback from a wider range of people.
Questions I have used include age and gender (to establish where each person fits in my target audience), favourite genres of film, what they feel to be the most important part of a trailer (so I know which areas to focus on), favourite horror films (so I can use them as style models), their favourite part of a horror film trailer, the best way they think can create tension in a horror film, and how much viewing a trailer impacts their decision to watch the film in a cinema.
Overall, the responses to my survey were useful. The majority of the participants were in the category of 15-19 year old males, my ideal target audience (unsurprising, as the majority of my Facebook friends and Twitter followers are roughly my own age). Horror, Comedy and Action films were the three most popular genres of film according to my survey responses.
With regards to trailers, the participants of my survey suggested that trailers should set up the plot of the film without revealing too much as to spoil their enjoyment. Building up the tension of the trailer was considered by my participants to be an essential part of a horror trailer, as was using a variety of visual effects (including POV shots and unsteady camerawork).
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| Question 1 - What is your age? |
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| Question 2 - What is your gender? |
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| Question 3 - What are your favourite genres of film? |
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| Question 7 - What is the best way to create tension in horror films? |
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| Question 8 - How much does watching a trailer affect your decision to watch the film? |
