Edinburgh University Magazine

Target Audience

The main target audience for the Edinburgh University magazine is the graduates of the University, aged 22+. They fit in with the social grades A - C1.

Masthead

The masthead of the Edinburgh University magazine is appropriately sized following the common convention of magazines, taking up about 1/8^th of the page. The masthead also manages to stand out and draw attention without detracting from the general cover image.

Layout

The Edinburgh University magazine features a single central image, of a new building that has been constructed. There is also a caption for the image, informing readers of the relevance of the image. There are also several hooks on the front cover for other stories inside the magazine. However, there is no issue number on the front cover.

Colour

In accordance with common conventions regarding the colour of magazine front covers, a limited palette of colours is used: red, black and white. This creates a uniform appearance across the different captions, the masthead and the teasers.

Imagery

The image featured on the front cover of the Edinburgh University magazine shows a cyclist riding his bike towards a new building. This is immediately eye-catching, featuring colours that are otherwise not used on the front cover.

Typography/Text

The main text featured on the front cover describes the relevance of the central image to the Edinburgh University magazine. The other text is teasers of the articles inside, including an article that reflects on the previous year. This is useful because it allows readers to know more clearly what is inside the magazine before they buy it.

Conclusion

Overall, this front cover is effective and eye-catching, drawing the attention of people who are likely to read it, and is likely to appeal to University graduates, its target audience.