Edinburgh University Contents Page Analysis

Target Audience

The target audience of the Edinburgh University magazine is the former graduates, aged 22+. They fit in the social classes of A - C1.

Layout

In contrast with common conventions, this contents page is a double page spread. Featured on the double page spread is a message from the Director of International, Development and External Affairs, and a message from the team who produced the magazine. In the centre of the double page spread, the actual list of contents, and images showing the key stories, is shown.

Colour

Similarly to the Edinburgh University front cover, this contents page shows the same colour scheme of red, white and black. This links in with the continuity of the magazine.

Imagery

The images on the contents page show links to the main articles inside. In accordance with the conventions, only four images are shown linking to stories. Also, two other images are shown. Each of the other images shows one of the people who are leaving the messages on the sides of the double page.

Typography/Text
The font style used is a formal style, in fitting with the target audience of University graduates. The text is split into three sections; a description of the articles shown in the contents page, a message from the team that produced the magazine, and a message from the Director of International, Developmental and External Affairs.

Conclusion
This contents page is bold, yet practical. It is very fitting with the target audience, and would certainly appeal to University graduates.