Tuesday, 31 January 2012

Analysing Survey Results

The responses to my survey show that the majority of the responses came from people between the ages of 14 and 19, with a few responses from people of other ages. The gender responses were fairly similar, almost the same number of responses from each gender.

According to my survey, the majority of the students do not read the College magazine at all, and the ones that do read the College magazine think that it could be improved, because they think it does not appeal to the target audience of the students at all.

The next question asked which stories they would be interested in reading, so that I can put them on the front cover as teasers for articles inside the magazine. The four most popular subjects, according to my survey, are Media, Higher Education, Music and Social stories.

After this, I asked which of four mastheads looked most appropriate for a College magazine. The majority of responses said that mastheads 2 and 3 were most popular. I then looked at these two more closely, and decided that masthead 2 was more appropriate.

The final question I asked on my survey is which of four magazine cover designs appeals to the students. The most popular option was an Empire-style magazine front cover, and therefore my College magazine's front cover shall be in this style.

1 comment:

  1. Basic research into target audience. This would have been better if you had included screen grabs of your results and done a wider range of questions.

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