Monday, 10 September 2012

A2 - Analysis - Hostel Poster


Hostel is a horror slasher film directed by Quentin Tarantino, where three students are backpacking across Europe and are attacked by a serial killer while they stay at a hostel.

Target Audience
It can be assumed from the plot that the target audience is primarily male, seeing as the women mentioned in the plot are mainly there as objects of desire for the characters, as per Laura Mulvey’s theory.

Layout
The layout is fairly standard. The title of the film and the name of the director are to the left of the middle of the poster, and a critic's thoughts on the film goes at an angle across the poster, roughly parallel to the knife being held by the model. The picture takes up the entirety of the poster.

Imagery
The central image shows a man from the torso down standing in front of a door, holding a knife in one hand and a severed woman’s head in the other hand. This is more complex than the other simple posters I have analysed and contains more graphic imagery, and also confirms the idea that this is a slasher film.

Text
There are two colours used in the poster for the text: a pale beige of the same shade as the man’s t-shirt, and a darker red colour, almost the same colour as blood or the door behind the man. This helps the poster by following more continuity, which links the poster together more. By using the star vehicle names of Quentin Tarantino and Eli Roth, it draws in the existing fans of their work to help form the target audience.

Conclusion
Overall, this is a slightly more complex poster than the other posters I have featured, but it is still a very good example of a poster. In my opinion, however, I think that the poster I create will look more like the others I have analysed than this one, because this one is less clear to see and less thought-provoking.

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